TVCTU—University of Reading

Branding

The Thames Valley Clinical Trials Unit (TVCTU) is an exciting new collaboration between the University of Reading, the Royal Berkshire NHS Foundation Trust and the Berkshire Healthcare NHS Foundation Trust.

The logo is based on the notion of collaboration between the 3 supporting organisations and features the acronym within the icon so it works as a standalone icon. Brand identity guidelines were also supplied outlining rules for how the brand should be supplied when creating in-house communications.

—Brand identity
—Business stationery
—Brand guidelines

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branding reading, berkshire
branding reading, berkshire
branding reading, berkshire
branding reading, berkshire

Studio 18 were a pleasure to work with and did a fantastic job helping us to create a unique and impactful identity for our new Thames Valley Clinical Trials Unit (TVCTU) partnership. Despite our rather vague and certainly non-expert initial ideas, they quickly understood what we were aiming to achieve and convey with our branding and spent time to get to know the partnership and our vision for it. Jon fully engaged with the brief and was approachable and obliging, making it a seamless process! We are delighted with our new TVCTU logo and branding and would highly recommend Studio 18.”

Professor Adrian Williams

Research Dean for Health, University of Reading

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