The original brief was to refresh the brand guidelines and design new stationery, but after an initial consultation we proposed some development to the logo to make it more versatile and contemporary.

The RMG red was maintained and a few tweaks were made to the bag with a new typeface for the company name. The logo was given a secondary format to sit on a red background and a standalone icon for social avatars.

—Brand identity
—Brand guidelines
—Business stationery

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