Working with Marketing Manager, Claire Prevost-Snell, Nirvana Spa approached me with the concept of using the ancient symbol for water which I developed from a standalone icon to something that integrated into ‘Nirvana’ using the two A’s.

Considering the high reputation that Nirvana Spa has built up across the UK over the last 30 years, I proposed we leverage off the brand equity by retaining the font from the Nirvana Spa logo and flatten it to make it present.

Once the logo was in place, I put together a brand identity guidelines document outlining the usage of the new brand identity ensuring it’s delivered consistently.

—Brand identity
—Brand guidelines

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