CPM brand identity



Computers, Processes and Management is an independent management consultancy offering specialist advice to organisations on the use of business models, analytical techniques and information technology.

The brief was to design a logo that would be the identity for CPM and encompass all four areas of the business—Data, Insight, Action & Horizon. A primary logo was designed that has the scope for different areas to be highlighted through colour that form each of the four subbrands.

—Brand identity
—Brand guidelines

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cpm branding

I came to Studio 18 with some classical views on my logo and ideas with my design. Jon provided a holistic assessment of font, colours, design and impactfulness in a structured way. The structured approach helped guide through key decisions to get to a brand identity I believe represents my company. In particular, the circle design that through colours shows the way data, insight and then action helps my clients get insight."

John Morton

CEO, Computers Processes and Management

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